July 15-18
ORLANDO, FLORIDA

ICAST 2014 Schedule

All events all held in the Orange County Convention Center unless otherwise noted

Monday, July 14, 2014
Noon - 5:00 p.m. Exhibitor Registration Open
Tuesday, July 15, 2014
8:00 a.m. - 5:00 p.m. Registration Open
8:00 a.m. - Florida Sportsman Bass & Birdies Classic
Open to all registered Attendees and Exhibitors
4:00 p.m. - 6:00 p.m. Seminar: Why They Buy: Consumer Buying Psychology and Behavior
Room 209A
5:00 p.m. - 7:00 p.m. New Product Showcase Preview Reception
Sponsored by Fishing Tackle Retailer
(Buyers and Media-Editorial only)
Wednesday, July 16, 2014
7:00 a.m. - 5:00 p.m. Registration Open
7:30 a.m. - 8:45 a.m. State of the Industry Breakfas
Keynote speaker - Lee Corso, ESPN’s college football analyst
Hall B W311, Third Floor
9:00 a.m. - 6:00 p.m. ICAST Open
10:00 a.m. - 11:00 a.m. Seminar: Washington Politics are Swimming in Our Waterways – Find Out How and Why You Should Care
Room 209A
11:00 a.m. - Noon Seminar: Conservation and Your Bottom Line: It’s More Than Just Philanthropy, It’s Good Business
Room 209A
1:00 p.m. - 2:00 p.m. Seminar: Accessorizing the Sale
Room 209A
2:00 p.m. - 3:00 p.m. Seminar: Barriers to Growth in the Fishing Industry and How to Overcome Them
Room 209A
3:00 p.m. - 4:00 p.m. Seminar: Advertising and Media Planning
Room 209A
3:00 p.m. - 6:00 p.m. New Product Showcase – Open to all exhibitors and attendees
3:00 p.m. - 6:00 p.m. Social Hour in Exhibitors' Booths
4:00 p.m. - 5:00 p.m. Seminar: Build Your Marketing Toolkit – The Four Pillars of Digital Marketing
Room 209A
5:00 p.m. - 6:00 p.m. Seminar: The Dynamic Duo: The Retailer and The Rep
Room 209A
6:00 p.m. - 7:30 p.m. Chairman's Industry Awards Reception
Sponsored by Rapala
Hall B W311, Third Floor
Thursday, July 17, 2014
8:00 a.m. - 5:00 p.m. Registration Open
9:00 a.m. - 6:00 p.m. ICAST Open
9:00 a.m. - 10:00 a.m. Seminar: Fly Fishing and Conventional Fishing: Why Can’t We All Get Along?
Room 209A
10:00 a.m. - 11:30 a.m. Invitation Only Event
Engaging New or Underserved Audiences in Recreational Fishing: Learn from Major Companies and Branding Experts
11:00 a.m. - Noon Seminar: Why Consumers Choose Brick and Mortar or Online for Purchases
Room 209A
1:00 p.m. - 2:00 p.m. Seminar: Business Planning 101: Who Are You and What is Your Business?
Room 209A
2:00 p.m. - 3:00 p.m. Seminar: Best Angling Practices Can Lead to Better Fish Conservation and a Healthier Business
Room 209A
3:00 p.m. - 4:00 p.m. Seminar: Business Planning 102: Where Are You Going and How Will You Get There?
Room 209A
3:00 p.m. - 6:00 p.m. Social Hour in Exhibitors' Booths
4:00 p.m. - 5:00 p.m. Seminar: Why Fly?
Room 209A
Friday, July 18, 2014
8:00 a.m. - 1:00 p.m. Registration Open
9:00 a.m. - 3:00 p.m. ICAST Open
10:00 a.m. - 11:00 a.m. Seminar: Retailer Roundtable: Female Anglers - What
They Buy and Why

Room 209A
11:00 a.m. - Noon Seminar: Bloggers Roundtable: A Web Chatter Round-Up
Room 209A
Noon - 2:00 p.m. New Product Showcase Product Pick Up
Noon - 2:00 p.m. Social Hour in Exhibitors' Booths
3:00 p.m. - ICAST Closes