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ICAST 2012
July 11-13 * Orlando, Florida
Countdown to ICAST
Countdown to ICAST
All seminars are complimentary for all ICAST attendees and exhibitors. The business seminars cover a wide range of topics that can help you increase your employees’ and customers’ experiences.
All sessions are held in the West Hall, Room 208C, in the Orange County Convention Center.
75 Years of Conservation Success – It Couldn’t Be Done Without You!
Presented by the U.S. Fish and Wildlife Service and the Association of Fish and Wildlife Agencies, Washington, D.C.
Wednesday, July 11 11:00 a.m. – Noon
Join the U.S. Fish and Wildlife Service, the Association of Fish and Wildlife Agencies, our industry partners and a special guest as we recognize and highlight the sport fishing industry’s incredible contributions to the Sport Fish Restoration program which celebrates 75 years in 2012. You will learn how the program originated, and how the federal manufacturers excise tax on fishing equipment benefits the sport fishing industry and your customers, along with sportfish and aquatic habitats. Take pride in this program – it’s YOUR nature! Learn more at www.wsfr75.com or visit us at Booth 2057.
Keeping Our Waters Open and Your Customers Fishing
Presented by Gordon Robertson, vice president, American Sportfishing Association, and Misti Dragano, vice president, First Degree: Social Branding and Mission Marketing Solutions™, northern Virginia
Wednesday, July 11 1:00 p.m. – 2:00 p.m.
From no fishing zones to proposed bans on lead fishing tackle, there is no doubt that the challenges facing anglers and our industry are increasing. During this seminar, you’ll hear about these challenges and how the sportfishing industry, through its angler advocacy campaign KeepAmericaFishing™, is fighting to protect every angler’s right to fish on public waters and to help ensure healthy, sustainable fisheries. Learn how you can use this powerful new program to build loyal customers, increase sales and empower your customers to help keep America fishing in your community.
The Five Most Common Employment Regulations Mistakes Small Companies Make and How to Avoid Them
Presented by Bill Cook, president, Human Resource Associates, Washington, D.C.
Wednesday, July 11 2:00 p.m. – 3:00 p.m.
Bill Cook has been a leader in the field of human resources and labor relations for more than 30 years. Experienced in a wide-range of human resources and employment issues, Cook will provide an overview of the most common employment regulations that small businesses often make and ways to avoid them. Cook has recently come onboard with the American Sportfishing Association to offer his services to ASA members. Come listen to just a sample of the services he will offer to members. Cook will also be available in the ASA Resource Center, Booth 2251, to answer or discuss employment related questions after the presentation.
Your Responsibilities for Complying with the Federal Manufacturers Excise Tax on Fishing Equipment
Presented by Nick Tranto and Ricky Stiff, founders, Tranto, Stiff and Associates, Arlington, Virginia
Thursday, July 12 11:00 a.m. – Noon
Together former IRS Excise Tax Chief and Policy Managers Ricky Stiff and Nick Tranto have more than 50 years’ experience in the excise tax arena, specifically with the tax that covers sports fishing products. This session will cover: the computation of constructive sales tax; the Form 637 registration and what it really does; how to handle export sales and claims for refund, and other important FET scenarios affecting your business. Don’t miss this opportunity to learn how to properly compute your excise tax liability and to stay compliant with IRS regulations regarding the federal manufacturers excise tax on sports fishing products
In addition to their seminar, Tranto and Stiff will be available in the ASA Resource Center, Booth 2251, Wednesday afternoon, Thursday afternoon and Friday until noon. They will also be available for private appointments. To schedule a private appointment please contact Nick Tranto at njtranto@TrantoStiff.com. For more information about their excise tax consulting firm, visit www.TrantoStiff.com.
50 Ideas in 50 Minutes to Enhance your Sales, Marketing and Customers’ Experience
Presented by Tom and Angela Keer, founders, The Keer Group, Wellfleet, Massachusetts
Thursday, July 12 1:00 p.m. – 2:00 p.m.
Join retail experts Tom and Angela Keer for a fast-paced presentation of 50 action items in 50 minutes that will improve your company’s sales, marketing, data collection and customer experiences. The Keers present a wide range of useful tips followed by a question and answer period. The Keer Group is a branding, marketing, sales and operations consulting firm with a combined 80 years of experience in the outdoor industry. For more information or to schedule a private appointment, contact Tom Keer at tom@thekeergroup.com. For more information, visit www.thekeergroup.com or www.tomkeer.com.
Embracing Social Media Will Help Increase Your Bottom Line
Presented by Ned Desmond, Chief Operating Officer, TechCrunch, San Francisco, California
Thursday, July 12 2:00 p.m. – 3:00 p.m.
Ned Desmond is an expert in the every-changing world of social media. In this session, Desmond makes the case that our digital world makes fishing better and more enjoyable for everyone. It also helps business men and women get better bottom-line results. Successful small business and big brands have an unprecedented ability to connect with consumers at a personal and authentic level. It's all about creating the media, telling the story and making and sustaining the connection. This is your opportunity to learn how!
Profitable Retailing for Independent Tackle Stores
Presented by Ron Stallings, Retail Sales Consultant, Wetumpka, Alabama
Friday, July 13 10:00 a.m. – 11:00 a.m.
With over 30 years’ experience in the tackle industry, Ron Stallings knows a thing or two about bringing more profit to the retail tackle business. This seminar is for seasoned professionals and newcomer alike. From the basics to advanced concepts, you will learn how easy it is to see more profit from your business. Stallings will provide easy merchandising tips to increase profits; what your employees should be doing each time they engage a customer; and a tackle box full of other great concepts to increase profitability. Stallings will be available for questions after the seminar. Feel free to stick around and pick his brain!
Boost Sales with Special Events
Presented by Tom and Angela Keer, founders, The Keer Group, Wellfleet, Massachusetts
Friday, July 13 11:00 a.m. - Noon
Every year, The Keer Group creates special events and programs that attract a tremendous amount of attention while cross-marketing with other industries to increase sales and exposure for their clients. In 2013, grow your sales with some savvy marketing initiatives and special events and watch your sales grow! The Keer Group is a branding, marketing, sales and operations consulting firm with a combined 80 years of experience in the outdoor industry. For more information or to schedule a private appointment, contact Tom Keer at tom@thekeergroup.com. For more information, visit www.thekeergroup.com or www.tomkeer.com.