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Exhibitor Press Room Guidelines

Distribute information about new products, services, booth specials and happy hours, onsite press conferences and other news.

General Guidelines

Only ASA members can place materials in the Press Room.

ICAST sponsors will receive prominent reserved bin space, signage and other special visibility in the Press Room and in other ASA promotions.

Bins are allotted on a first-come, first-served basis. One bin per company.

Exhibitors are responsible for keeping their bins stocked throughout the show, although ASA staff will certainly help as much as possible.

Exhibitors are not allowed to remain in the press room to personally hand out promotion materials, or to discuss new product lines.

Press kits, catalogs and other materials may also be distributed in exhibiting companies’ booths, but not in the aisles on the show floor or other common areas.

ASA staff reserves the right to move or remove mate­rials that do not comply with any of these guidelines.

Press Room Bulletin Board

Exhibitors planning press conferences, product demon­strations, celebrity guest appearances or any other special events or booth attractions may place posters, notices or announcements on the ICAST Press Room Bulletin Board. Please limit the size to 8.5” x 11”.

If you need to arrange for a press conference room, please refer to the “Press Conference Room Request Form” included in this Promo Pak.

Uploading Your Press Releases

You can easily post your releases using the Upload Press Releases tile on your Exhibitor dashboard.

Please ensure that your release or video link has a tie-in to ICAST and some way promotes your presence at ICAST – booth number, products in the New Product Showcase, special booth events or giveaways – along with product information. You want to provide a reason for buyers and media to stop by your booth.

If you have questions, please contact ICAST@ASAfishing.org

Delivering Press Materials

Materials should be hand delivered to the press room on Tuesday, July 14, 2020. We recommend providing 100-200 units of material for the ICAST Press Room. Limited storage space is available beneath each bin.

Please don’t ship the press materials to the convention center.

Press Room Hours

Tuesday, July 14 – Noon – 5:00 p.m.
Wednesday, July 15 – 9:00 a.m. – 6:00 p.m.
Thursday, July 16  – 9:00 a.m. – 6:00 p.m.
Friday, July 17  – 9:00 a.m. – 3:00 p.m.



Please contact Communications Director Mary Jane Williamson at mjwilliamson@ASAfishing.org or 703-519-9691 x227.