Lunch & Learn

Our business development series of topics related to connecting with and serving our 55 million anglers – presented by your industry peers.

Sessions from ICAST 2021

Anglers’ Motivations, 2020 Sportfishing Trends and Where Do We Go from Here?

Use Local Volunteers to Build Community Loyalty

The Death of the Third Party Cookie: What Marketers Need to Know

How to Catch and Keep 2020’s New Anglers

Content Creation: The How To’s

Leveraging Direct Inventory Streams to Drive Sales – Online and In Store

Micro Influencers + Micro Content = Marketing Growth: Grow Your Customer’s Trust

Our Passion has a Payoff: Recent Accomplishments of Federal Excise Tax Payments

Anglers’ Motivations, 2020 Sportfishing Trends and Where Do We Go from Here?

The motivations to fish came together perfectly in 2020 to create a record-breaking year for fishing tackle sales. This session focuses on why people fish; the personas that comprise consistent and new anglers; how the 2020 tackle market differed from 2019; plus, where the market may go in 2021 and beyond. The goal is to help companies better relate to today’s anglers and help identify new business opportunities.

Presenters:
Stephanie Vatalaro, Senior Vice President, Recreational Boating & Fishing Foundation
Rob Southwick, President, Southwick Associates

Stephanie Vatalaro

Rob Southwick

Use Local Volunteers to Build Community Loyalty

Knowledge is key to unlocking your business’s potential in growing community loyalty and your customer base. In this session, you’ll learn about proven concepts to grow your customer base and increase their loyalty to your store.

Presenter:
Shane Wilson, CEO, Fishing’s Future

The Death of the Third-Party Cookie: What Marketers Need to Know

Use of Google’s ad-tracking tools is about to dramatically change with their phase out of third-party cookies in 2022. In this session learn how these shifts will impact the way we currently do business online and how to use alternate solutions, such as first party data and contextual advertising, to successfully pivot digital marketing strategies.

Presenter:
Mark MacKenzie, Senior Director of Enthusiast Engagement, Bonnier Corporation

How to Catch and Keep 2020’s New Anglers

In 2020, millions of new participants took to the water. RBFF executed a comprehensive study of America’s new anglers that shows how the face of outdoor recreation is changing. RBFF and select fishing industry members will share key insights from this research study and provide you with tools and resources your company can use to help convert these new anglers into customers, and to help retain your current customers.

Presenters:
Frank Peterson, President and CEO, Recreational Boating & Fishing Foundation, and your peers from the industry

Content Creation: The How To’s

There are a many resources available that will tell you what content creation is and what you need to do as a content creator; however, few of these offer specifics about how to do the things it takes to create dynamic, active content. This session focuses on the pragmatics. Attendees will walk away with a matter-of-fact skill set for creating – and circulating – content. This presentation will be of particular use to smaller companies that do not have dedicated content creators on staff.

Presenter:
Sid Dobrin, Co-owner Inventive Fishing; Chair, Department of English, University of Florida

Leveraging Direct Inventory Streams to Drive Sales – Online and In-Store

Struggling to maintain a website to accompany your brick-and-mortar store? Learn how to take advantage of your suppliers’ catalogs and real-time inventory to easily expand your business and offer online shopping. Also discover how industry leaders use direct inventory streams to dramatically enhance customers’ in-store shopping experience, all while driving down operation costs.

Presenter:
Chad Seaverns, Chief Operating Officer, Gearfire

Micro Influencers + Micro Content = Marketing Growth: Grow Your Customer’s Trust Through Influence Marketing

“Influencers” is mis-used in social media. Retailers need people who have INFLUENCE within their area, which means they are trusted and can sway people to act. Learn how to develop relationships with influential people, create an editorial strategy, leverage microcontent to grow your customers’ trust and increase your reach. Bonus: Speakers will give away a free Marketing & PR consultation to one lucky retailer who attends.

Presenters:
Angie Thompson, CEO, Fishnchik Creative
Dena Vick, CEO, King Eider Communications

Angie Thompson

Dena Vick

Our Passion has a Payoff: Recent Accomplishments of Federal Excise Tax Payments

Several hundred million dollars derived from manufacturers’ excise tax funds on select products and motorboat fuels are passed on to state fish and wildlife agencies each year. Gain a better understanding of how this decades-long partnership helps state agencies recruit more anglers, ensure more, healthy fish and provide access to fish and waterways for a successful and fun day on the water.

Presenter:
Bob Curry, Deputy Assistant Director, Wildlife & Sport Fish Restoration Program, U.S. Fish and Wildlife Service