“Influencers” is mis-used in social media. Retailers need people who have INFLUENCE within their area, which means they are trusted and can sway people to act. Learn how to develop relationships with influential people, create an editorial strategy, leverage microcontent to grow your customers’ trust and increase your reach. Bonus: Speakers will give away a free Marketing & PR consultation to one lucky retailer who attends.
Angie Thompson, CEO, Fishnchik Creative
Dena Vick, CEO, King Eider Communications