New Product Showcase 2021 Winners

The New Product Showcase embodies the sportfishing industry’s innovative and entrepreneurial spirit and rewards that ingenuity with awards in several categories.

2021 Best of Show Winner

2021 Best of Category Winners

Boating Accessories
Plano Molding
Frabill Ultralight Conservation Net

Boats and Watercraft
BOTE
LONO Aero + APEX Pedal Drive

Giftware
HitchFire
HitchFire Forge 15

Footwear
XTRATUF
Ankle Deck Boot Sport

Eyewear
Costa Del Mar, Inc.
Untangled Collection: New Frames Made From Old Nets

Lifestyle Apparel for Women
AFTCO
AFTCO Womens Fields Utility Overall

Lifestyle Apparel for Men
AFTCO
AFTCO Rescue Regenerated Fishing Shorts

Warm Weather Technical Apparel
AFTCO
Adapt Tactical Phase Change Hooded Shirt

Cold Weather Technical Apparel
AFTCO
Barricade Elite 4L Waterproof System

Soft and Hard Coolers
Plano Molding
Frabill Universal Bait Station

Electronics
Humminbird
Humminbird MEGA Live Imaging

Cutlery, Hand Pliers/Tools
Bubba
Pro Series Cordless Electric Fillet Knife

Fly Fishing Accessory
Plano Molding
EDGE Micro Magnetic Fly Box

Fishing Accessory
Kahuna Wagons
Sidekick Fishing & Beach Wagon

Kids’ Tackle
Anything Possible Brands
ProFISHiency NERF 5FT 6IN Micro Spin Cast Combo

Tackle Management
Plano Molding
Atlas Tackle Pack

Terminal Tackle
Sharkbanz Fishing
The Zeppelin – World’s First Shark Deterrent Tackle

Ice Fishing
Garmin
LiveScope Ice Fishing Bundle LI

Fishing Line
Seaguar
BasiX

Freshwater Soft Lure
Pure Fishing, Inc.
Berkley PowerBait Gilly

Freshwater Hard Lure
Rather Outdoors
Strike King Chick Magnet Flat-Sided Crank Bait

Saltwater Soft Lure
Savage Gear USA Inc.
Duratech Crab

Saltwater Hard Lure
Pure Fishing, Inc.
Berkley Choppo Saltwater

Fly Fishing Rod
G. Loomis
NRX T2S 8810-2

Freshwater Rod
Pure Fishing, Inc.
Abu Garcia Zenon Rod

Saltwater Rod
Bull Bay Tackle Company
Banshee Rod – Bull Bay Rod

Rod & Reel Combo
Pure Fishing, Inc.
Abu Garcia Veritas Baitcast Combo

Fly Reel
Pure Fishing, Inc.
Greys Tital Fly Reel

Freshwater Reel
Daiwa Corporation
Zillion SV TW

Saltwater Reel
Daiwa Corporation
Saltist MQ