New Product Showcase

Sponsored By

Who will win Best of Show in 2021?

The New Product Showcase embodies the sportfishing industry’s innovative and entrepreneurial spirit and rewards that ingenuity with awards in several categories.

The New Product Showcase and Preview Reception are sponsored by Fishing Tackle Retailer.


Who can enter a product in the New Product Showcase?

Any exhibiting manufacturer can enter a product which has not appeared in any 2020 or earlier product catalog or through any other media and has not been sold at any level of retail distribution in the North American market before January 1, 2021.

What are the categories?

Freshwater Rod
Saltwater Rod
Fly Fishing Rod
Rod & Reel Combo

Freshwater Reel
Saltwater Reel
Fly Reel

Freshwater Soft Lure
Saltwater Soft Lure
Freshwater Hard Lure
Saltwater Hard Lure

Fishing Line
Terminal Tackle
Tackle Management

Kids’ Tackle


Fishing Accessory

Cutlery, Hand Pliers or Tools

Soft and Hard Coolers

Fly Fishing Accessory

Cold Weather Technical Apparel
Warm Weather Technical Apparel
Lifestyle Apparel for Men
Lifestyle Apparel for Women




Boats and Watercraft

Boating Accessories

Ice Fishing

Who can vote?

All buyers and Media Editorial badge holders can vote for the “Best of Category” and “Best of Show” awards.

When will entries in the New Product Showcase be available for viewing?

Entries in the New Product Showcase can be viewed in person by all attendees once the “Best of Category” voting concludes at 2:00 p.m. on Wednesday, July 21.

Product entries can also be viewed by everyone online or on the ICAST Mobile App Tuesday afternoon.

When will the New Product Showcase ``Best of Category`` voting take place?

Voting for the Best of Category awards begins at 5:00 p.m. on Tuesday evening, July 20, and ends at noon on Wednesday, July 21 at 2:00 p.m. Only registered Buyers and Media may vote.

When will the Best of Category winners be announced?

The winners will be announced at the Chairman’s Reception from 6:00 – 7:30 PM EDT on Wednesday, July 21.

When will the New Product Showcase ``Best of Show`` voting take place?

Voting for “Best of Show” honors begins Thursday, July 22, at 9:00 a.m. and ends at Noon the same day. Only registered Buyers and Media may vote.

When will the ``Best of Show`` winner be announced?

The ICAST 2020 Online “Best of Show” award winner will be will be announced on Thursday, July 22 from 2:00 – 2:30 PM at Booth 5100.

Images from ICAST 2019