Cast Your Vote

Who will win “Best of Show” in 2020?

The New Product Showcase embodies the sportfishing industry’s innovative and entrepreneurial spirit and rewards that ingenuity with awards in 30 categories.

Cast your Vote!


Who can enter a product in the New Product Showcase?

Any exhibiting manufacturer can enter a product.

What are the categories?

Freshwater Rod
Saltwater Rod
Fly Fishing Rod
Rod & Reel Combo

Freshwater Reel
Saltwater Reel
Fly Reel

Freshwater Soft Lure
Saltwater Soft Lure
Freshwater Hard Lure
Saltwater Hard Lure

Fishing Line
Terminal Tackle
Tackle Management

Kids’ Tackle


Fishing Accessory

Cutlery, Hand Pliers or Tools

Soft and Hard Coolers

Fly Fishing Accessory

Cold Weather Technical Apparel
Warm Weather Technical Apparel
Lifestyle Apparel for Men
Lifestyle Apparel for Women




Boats and Watercraft

Boating Accessories

Ice Fishing

Who can vote?

All buyers and Media Editorial badge holders can vote for the “Best of Category” and “Best of Show” awards.

How is the ``Best of Category`` voting conducted?

The “Best of Category” voting is conducted over a two-day period. The voting begins between 5:00 p.m. – 8:00 p.m. on Tuesday, July 14, during the New Product Showcase Preview Reception. Voting resumes at 9:00 a.m. on Wednesday, July 15, and ends at 1:00 p.m. During these times, only buyers and Media Editorial badge holders may enter the New Product Showcase. The “Best of Category” awards will be presented on Wednesday evening during the awards reception held from 6:00 p.m. – 7:30 p.m. in Ballroom S320.

How is the ``Best of Show`` voting conducted?

The second round of voting for the overall “Best of Show” will take place on Thursday, July 16, between 9:00 a.m. – noon in the New Product Showcase. Buyers and Media Editorial badge holders have the opportunity to select one product from the 30 “Best of Category” winners which will be on display in the Showcase. The “Best of Show” winner will be announced at 2:00 p.m. on Thursday afternoon on the show floor.