State of the Industry Breakfast

Before the floor opens for the world’s largest sportfishing trade show, the industry comes together for the State of the Industry Breakfast – one of the most important business events for our industry.

ICAST 2021

2021 Keynote Speaker Jay Baer Presents:
Coveted Customer Experience – How to Grow Your Business by Focusing on 3 Things Your Customers Truly Care About

Top brand guru and Speaker Hall of Fame member Jay Baer is this year’s keynote speaker.

One of our most popular breakfast keynote speakers, Jay is back this year to provide insight into how our industry can help retain the millions of people who took up fishing in 2020. It’s all about the customer experience.

According to Jay, “You can’t magically get better at every customer touch point. But you CAN get better at the touch points that matter.”

Jay is an inspirational, plaid suit-wearing, hall of fame marketing and customer experience keynote speaker, emcee and trusted advisor to the world’s most iconic brands.

Tickets are $40 and are available for purchase when you register for the show or call Maritz Customer Service at 864-342-6375.

Also on the agenda are ASA President Glenn Hughes, ASA Board of Directors Chairman Jesse Simpkins and RBFF President and CEO Frank Peterson, representing Take Me Fishing™.

Wednesday, July 21
7:15 a.m. – 8:45 a.m.
North Hall
Room N320

Ticketed event – $40 per ticket

Jesse Simpkins
ASA Board of Directors Chairman

Glenn Hughes
ASA President

Frank Peterson
RBFF President and CEO
Representing Take Me Fishing

Special “Deep Dive” Business Development Session with Jay Baer

Wednesday July 21
Noon – 1:00 p.m.
North Hall
Booth 633 – On the show floor

Join Jay when he takes a deeper dive on customer engagement and retention during a special business session on Wednesday morning after his keynote presentation.

His session is complimentary to all badged ICAST attendees.