State of the Industry Breakfast

ASA President and CEO Glenn Hughes provides updates on the great work ASA is doing on behalf of the industry, broke down key stats and analytics about the domestic and international marketplaces, and gave an overview of the current political landscape with an emphasis on tariffs.

This year’s keynote speaker, Marcus Sheridan, explored the forces reshaping the sportfishing industry, where the market is headed, and the seven qualities that will define the sportfishing companies of the future. He shared what it takes to build a business that can adapt, grow, and thrive in a rapidly changing landscape.

Marcus also examined how these shifts are already impacting sales, marketing, and customer service, providing practical insights to help your business stay competitive and positioned for long-term success.