Super Tuesday Events

On the Water is an opportunity to see a wide range of products demonstrated in their natural habitat. Buyers and media can test the latest rods, reels and lures, paddle a SUP or kayak and even take a spin in a bass boat.

Shuttle service is available between 9:30 a.m. – 2:00 p.m. and will run every 30 minutes. Two coaches will cycle through the hotel route and drop-off/pick-up at the back of the North Building/On the Water area.

Hungry? Food stands will have BBQ, hot dogs, hamburgers and other refreshments for purchase.

There will also be complimentary beer. Enjoy a cold beverage while supplies last!

You must have your ICAST badge to attend.

Each fishing team is paired with a media representative for an action-packed, four-hour bass-fishing “fish out” on Lake Toho.

The tournament features great prizes for top teams with the winners taking home the ICAST Cup.

This one-of-a-kind tournament benefits the industry’s angler advocacy program, Keep America Fishing.

More information is on the MLF ICAST Cup Tournament website.

Open to buyers and media editorial badge holders only.

All retailers will want to be there Tuesday evening for this one-of-a-kind event, where buyers and media get their first look at the Showcase entries and then begin the voting process for the “Best of Category” competition.

Voting continues on Wednesday, July 21, with the 30 “Best of Category” winners announced during the Wednesday evening awards reception.

Voting for the “Best of Show”

One of the most coveted designations in recreational fishing is winning the ICAST New Product Showcase “Best of Show” award.

On Thursday morning, buyers and media will cast their ballots for the “Best of Show” winner from the previous day’s category winners.

The “Best of Show” winner will then be announced that afternoon.