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Selling to the Seven Personas that Represent the U.S. Sportfishing Market

WHEN: Wednesday, July 15 | 3:00 PM EDT

Webinar link will be available for on-demand viewing at this time.

Anglers are not all the same. Business growth depends on understanding anglers’ evolving needs. The American Sportfishing Association (ASA) has produced the first-ever consumer segmentation study of U.S. anglers to help manufacturers and retailers understand consumers on a deeper level and to identify new business opportunities. The nation’s 49 million anglers are separated into seven unique segments based on their shared motivations and fishing preferences – the very factors that drive their purchase decisions. Join this seminar to learn more about these seven segments – or personas – including what they want from a day of fishing, product preferences, where they shop, future purchasing intentions, media habits and more.


Rob Southwick

President, Southwick Associates, Inc.